At Champion Harley-Davidson®, our customers come first. Our mission statement is: "To be Champions by exposing customers to the passion and fun of motorcycling while providing "Out of this World" customer service."
In 1982 we opened our doors for the first time in Roswell, NM. After moving into our current facility in May of 2001, business grew rapidly. Now Champion Harley-Davidson® is the place to see all the new H-D® motorcycles. We have a huge selection of CVO™, Dyna®, Softail®, Sportster®, Street™, V-Rod®, Trike, and Touring bikes. If you are not in the market for a bike, we can get you any part, accessory, or apparel item you desire. With a wide range of products, chances are if we don't have it in the store we can get it for you. Our 8,000 square foot service department can fulfill any service requirement you may have, whether it is maintenance, repair, or customization.